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Pabst brews fruit-flavored Four Loko, promotes underage drinking

2 Comments on Pabst brews fruit-flavored Four Loko, promotes underage drinking

  1. Your article makes some very good points in regards to the marketing strategy. Students and parents need to address this problem to save more lives. We welcome your comments or guest articles at drunkdriving.com on this issue.

  2. Annie Belle // May 4, 2011 at 2:50 PM // Reply

    Great article, Emily! However, while I do believe alcohol companies shouldn’t advertise to to individuals below the drinking age (maybe they should feature John Mellencamp playing bridge while reading AARP magazine), I do think it’s a little insulting to insinuate teens and young adults are magnetically drawn to fruit-flavored things like…fruit flies. Maybe I’m just hanging out with the wrong people, but I hope individuals my age have more going on in their mind than “FRUIT SUGAR CAFFEINE BEER YAYYYYYYY!” I also feel like the concern over this topic will make the drink more taboo than it would be. I don’t know. Drinking excessively is dumb, as is advertising.

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Pabst brews fruit-flavored Four Loko, promotes underage drinking